Creative artists rely on agents for a wide variety of aspects of their business. They require agents to book them at venues and negotiate contracts on their behalf. Some agents are able to secure benefits and shows that the artists themselves would have never dreamed of. When it comes to creative artists agencies, most individuals believe that they should start their agencies in major cities such as Los Angeles or New York. They believe that these areas are best equipped to handle agencies and their success. But this approach to creative artist agencies misses thousands of artists who require aid from all over the country. In fact, Texas may end up being a much better opportunity for a wide variety of creative artists agents.
Growing importance of tech
Texas is an area where technology companies have grown significantly in recent years. These companies have been attracted to the state’s successful economic model and large tax incentives for businesses and entrepreneurs. More tech companies often leads to more people, business, and celebrities. All of these factors of a robust society require creative artists and these artists require agents.
According to Nancy Etz, viewing the growth of tech companies can be a reliable barometer to eventually emerging creative arts scenes. There has already been an explosion of these scenes in major cities such as Austin. The city of Austin, the capital of Texas, has hundreds of venues and holds thousands of concerts every year. Tech companies have attracted many of the people that patronize these events and fund more creative artists. There are a wide variety of individuals who work for tech companies who are artistically inclined and have a high amount of disposable income. They enjoy social activities and want to interact with their friends and colleagues at events such as concerts and festivals. As a result, they can be the key to fueling a new creative artist agency.
Growing population
The growing populations of Texas are another good reason to start a creative artists agency. Nearly every major city in Texas continues to grow. Houston is one of the largest cities in the United States and continues to grow every year. More people means more opportunities for concerts and other creative outlets that people may have. A large number of creative professionals creates demand for creative agencies and a subsequent rise in those agencies. When there are many agencies, smaller agencies can emerge and offer a better product at a lower rate. They may be able to secure representation for smaller venues that may be “up and coming” and not properly respected by older, more established creative artists agencies.
Market opportunities
Nancy Etz argues that starting a creative artists agency requires a considerable number of connections. There are only so many artists and agencies to support them. In major metropolitan areas, it can be incredibly difficult for a new agency to get started. New agencies have to build off of relationships and trust. An agency often has to be in business for months or years to have the kinds of connections needed to aid their clients. But many of these established agencies have shunned areas such as Texas.
In Texas, there is a significantly different dynamic. A creative artist in New York City would have dozens of representatives to choose from. They will most likely lean towards the experienced agencies throughout the city. On the other hand, a creative artist in Texas would have a number of men and women who would have a similar level of experience. They may choose a creative artist agency that is in close physical proximity to them or has some unique connections that they were not otherwise familiar with.
Conclusion
Creative artists agencies are a challenging area of business. They are one of the handful of businesses that are based solely on the number of people that a person knows. These agencies will only continue to grow in states that are growing every year and attracting talented individuals and companies. Texas is currently a center for these agencies and will continue to be over the next few years. In many ways, it is one of the best places in the United States to start a creative artists agency